«Circular performance needs standards for definition, measurement and communication»

Circular performance needs standards

for definition, measurement and communication. 

Source: Julia Vann, Trellis Group

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«For the last decade, circularity has been one of the most widely-supported ideas in sustainability: keep materials in use longer, design to minimize waste and reduce reliance on virgin materials. Yet, a circular economy hasn’t accelerated at the speed needed to match the scale of resource constraints, rising material costs and value-chain disruptions businesses currently face. 

This isn’t due to lack of interest or intent. It’s because circularity has been trying to scale without the basics needed for any major business transition:

• Common and shared definitions 
• Consistent comparable measurement
• Credible verification methods    
• A practical way to operate across complex value chains. 

Circularity has had vision, but often lacks a supporting infrastructure. That’s where the Global Circularity Protocol for Business (GCP) comes in. The protocol, developed by the World Business Council for Sustainable Development and One Planet Network, is a common framework for defining and measuring circularity in a consistent way that aids in decision making. By using it, companies can move away from the limitations of pilots and pledges toward performance they can manage, compare, value, disclose and communicate with confidence. (...)».