terça-feira, 18 de fevereiro de 2025

«How to Set Sustainability Strategy in 2025: Thriving in an Era of Impact and Backlash»

 


«About This Report 
The authors of this report are sustainability consultants Steve Rochlin and Jeff Senne. Steve is CEO of IMPACT ROI, a firm focused on helping organizations achieve superior social, environmental and financial performance. Jeff is CEO of Sandbar Solutions and has worked at the intersection of corporate change management and societal development for over 30 years. We conducted detailed interviews with more than three dozen chief sustainability officers (CSOs) or the equivalent and several group discussions with sustainability professionals as the foundation for this report. We included a diverse array of business-to-business (B2B) and business-to-consumer (B2C) industries. Most companies are global and based in the U.S. or Europe, with well above $1 billion in annual revenues. We have woven quotes from our interviews throughout the report. However, since we established the Chatham House Rule for all our interviews, we cannot specifically credit or attribute any of those statements. Therefore, all uncited quotes throughout the report came from one of our CSO interviews. We were careful to pick a mix of internal and external hires who are viewed as industry leaders to see what different experiences and impacts they may have had. We’ve also reviewed assessments of the state of the sustainability field, movement and profession, and leveraged this research with our collective 55-plus years of experience in the space. Please note that throughout this report, we include examples of company actions that we found indicative of a practice or behavior we seek to highlight. Including these examples is not intended to canonize or demonize the company. Often, even those companies held in the highest esteem have practices that might shock or surprise».



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