«ABOUT THIS STUDY
Circular business models represent a
significant opportunity for new and better
growth in the fashion industry. This study
examines how businesses can seize the full
economic and environmental opportunity, and
highlights those already taking steps to do so.
In 2017, the Ellen MacArthur Foundation launched the
landmark report A new textiles economy: redesigning
fashion’s future. It identified the linear ‘take-make - waste’ model - with one rubbish truck load of textiles
being landfilled or incinerated every second - as the
root cause of many of the environmental challenges in
the fashion industry. The report presented the circular
economy as both a solution to these challenges and a
significant economic opportunity.
The circular economy is a systems solution framework
that tackles global challenges including climate
change, biodiversity loss, waste, and pollution. It has
three principles, all driven by design: eliminate waste
and pollution, circulate products and materials, and
regenerate nature. It is a bigger idea that goes beyond
treating the symptoms of the current economy to
tackle the root causes of global challenges, while
providing opportunities for better growth that benefit
businesses, people, and the environment. (...)».
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